Graphic design for dummies pdf


 

45 episode series video series. Interactive. PDF Worksheet Online video tutorial - Beginners guide to Graphic Design. Back to index. Overview: Hello and . Graphic Design and Print Production Fundamentals by Ken Jeffery is licensed under a Creative Commons Attribution terney.info Gavin Ambrose + Paul Harris The Fundamentals of Graphic Design F The However, this is now being superceded by the Portable Document Format (PDF). These dummies can also be used for market research to gauge how target.

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Graphic Design For Dummies Pdf

20 Best Free PDF and E-books on Graphic Design. Just because you're creative and innovative does not mean you can conquer the design industry. Thought. Here are 20 awesome PDF files and e-books that you can use to widen your design knowledge, or at least, brush up on the basics. e.V., Germany c/o Reinhard Urbanke. Erlenweg 3/1. D Kernen im Remstal. EMail: [email protected] Start. Map Design: Graphic Design.

A freelance graphic designer and owner of Eric Miller Design, a web development and graphic design studio established in Updated June 10, 50 50 people found this article helpful As a graphic designer, you may be showcasing your work with separate PDFs on your website or blog. That strategy is a good option for when prospective clients or employers come to you. But, what about when you want to reach out to them? Do you have something to send so they don't have to take the extra step of visiting your site? If you'd like to create a high-quality brochure-style piece showcasing your best work, consider creating a single PDF. Selecting Work for Your Portfolio As with any portfolio, the most important decision is which pieces to include. Consider these tips: Focus on the types of projects you want to do. If you have a specific focus, such as book design, select the pieces that best represent it. Choose your best work.

In the Brand House Book, Lindeback aims to make branding tangible by comparing it to building a house. He breaks it down into six manageable stages — dreaming, planning, starting work, designing, building and finally getting the details right — with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.

Not one but three free ebooks in one handy bundle, The Practical Interaction Design Bundle consists of three free volumes from UXPin , comprising over pages of design best practices and with over 60 examples of the best UX design. Volumes 1 and 2 of Interaction Design Best Practices will take you through techniques, theories and best practices relating to the tangibles of interaction design - words, visuals and space - while volume 2 tackles the intangibles: Topping off the bundle is Consistency in UI Design, covering how and when to maintain consistency in your design, and when to break it to draw attention to elements - without suffering the drawbacks.

If you're after a beginner-friendly guide to getting started with Photoshop, this free ebook by Steve Bark will explain the fundamentals for you, from panels and tools to layers and basic printing. If it's just a little too basic for you, never fear; there's also an intermediate guide available that covers more advanced subjects such as vector tools, smart objects and clipping masks.

If you're designing for the web and want your layouts and interfaces to be accessible and visually intuitive, this free ebook from UXPin is an invaluable resource. It explains how size, colours, space, layout, and style affect visual understanding, provides tips for designing clear visual hierarchies, and includes 18 examples of great sites including MailChimp and RelateIQ.

Whether you're already freelance or thinking of making the jump, this ebook from Route One Print is full of useful freelance advice. It includes tips on how to market your business, find your USP, licence your work, manage client relationships, complete tax returns and much more. The design team compiled advice from experts and illustrated their points using examples from 40 companies such as Google, Squarespace, and others.

If you're looking to add a touch of 3D art to your designs, this free ebook on Houdini will help get you started. Learn all about the tools and techniques you will use as a Houdini artists then run through three lessons that teach you how to build simple projects from scratch. Jarrod Drysdale is a designer writer who focuses his articles on getting the best out of your work. This is a sort of continuation of his previous book Bootstrapping Design now discontinued , in which he collects all of his previous essays into one, free ebook.

Topics such as 'Think like a designer' and 'Get out of a creative rut' are just some of the titles on offer in this selection.

What started as a page simple guide to best practice with pixels and Photoshop has grown into handbook number 3 - a whopping page designer bible.

Created by Kooroo Kooroo, The Creative Aid is a free book jam packed full of inspiration and available to download today. Co-founders Nicole Smith and Richard Tapp explain the concept: A large agency may be too expensive for smaller companies to commission, while a smaller agency may not be able to handle the demands of a large account.

Clients tend to look for design studios of sufficient size, experience, skill and reputation to match their needs. On top of creative skills and credentials, administrative support and workflow management also need to be considered as a mismatch may cause severe problems. Designers tend to have a feel for the type of company they are comfortable working for. Some are drawn to big-brand clients involved in many different sectors that are serviced by bigger design agencies.

Others are drawn to smaller bespoke projects where there may be more creative freedom. It is important to research your choices well so that you stand a better chance of matching your needs to those of a prospective employer. Internship An opportunity for a student to acquire practical work experience and the chance to apply the material learned in an educational establishment.

Internships typically take place during academic breaks. Local, national and international design groups The dominance of a design group in a particular region has a significance that goes beyond the floor space and number of employees it has. A small agency in a provincial town will usually — although not always — have a very different client list and undertake different design activities from an international design group. Both types of agencies have strengths and limitations.

A local design group with its finger on the pulse of local culture can provide a focused service that is in tune with current trends. However, such an agency may not be equipped to deliver an international solution, not due to lack of creative talent, but because of structural reasons, such as not having the scale to manage a big project. An agency with experience in many geographical areas would be better suited to this type of job.

Some design groups have offices in several countries to serve international clients, but still have to remain targeted and focused in each of their locations. Designers in each of their branches have local knowledge that combine with the pooled resources, knowledge and administrative strengths of an international company.

The Fundamentals of Graphic Design - PDF Free Download

Pentagram has offices in London, New York, San Francisco, Austin and Berlin, and each office offers a team of partners with particular design specialisations that can be pooled when necessary. Having a group of experienced designers in each location offers a multinational client company a sense of security that a smaller company may not be able to provide.

Ironically, multinational clients may at times seek avant-garde design solutions and require maverick individuals or smaller design studios to provide them. Graphic design today 17 Office size and work relationships An office contains a complex series of relationships between the different staff members and management; there are different levels of control, authority, freedom and formality independent of the size of the firm. Large agencies can provide a range of experience on large international projects, but as they employ many people, a designer may only get to participate in a limited range of activities.

However, large design agencies are likely to have the capability to work on a range of different projects in different media. Working in a smaller studio may provide a designer greater opportunity to work with the lead designer or partner. This could mean more involvement in the creative aspects and tasks within design projects and the design process.

However, smaller agencies may specialise in serving particular market segments or in working with specific media, which may restrict the breadth of work a designer undertakes.

It is important to match your aspirations with the type of organisation that can provide your needs in order to obtain personal and job satisfaction. Hierarchies Different design agencies have different structures that range from the informal to a formal hierarchy extending from the owner or manager, through to head designers, art directors and the designers.

Other agencies prefer team-based structures that include a writer, designer and programmer; some operate more like a collective to encourage greater fluidity, while others use a team of designers surrounded by support staff, such as project managers working with several designers.

The wall is a grid of galvanised steel that allows visitors to witness the site redevelopment.

The names of those who died in the attacks are listed in the recessed bays. The account handler receives and helps to define the design brief, liaises with the client, instructs the design team and presents the design to the client. This structure allows the design team to focus on responding to the brief while the account handler deals with the administrative aspects of the project and client relations. A lack of contact between the client and design team can result in a poor communication of requirements if the account handler is not a good communicator.

Project managers work with both the client and design team to ensure that a project progresses to budget, schedule and brief.

In addition, project managers help to source copy, images and organise photo shoots. A client typically talks to the head designer about the design and the project manager about costs.

This division means there is potential for a communication breakdown when decisions are made without all parties being present. Excellent communication skills are crucial — without them, creative work cannot be effectively facilitated. Account handler structure Project manager structure Client Client Account handler Design team Design team Project manager These hierarchical structures can be found in many large design groups, but they are applicable to small companies and studios as well.

Graphic design today 19 Ways of working Many designers prefer the freedom and responsibility of working in smaller organisations either as a freelance, sole trader or part of a partnership, which perhaps allows them to specialise in particular design solutions. Small-scale design organisations often become well-known for having a particular design style, a specialisation in serving certain sectors or in working with certain materials. Freelancers A freelancer is self-employed and hired on a job-by-job basis by an agency or company.

Within graphic design, a freelancer may have a specific skill that is required in a given project, such as Flash animation. At times, they are generalist designers who prefer to work with greater autonomy and freedom, relishing the challenge and diverse opportunities of working for a variety of clients.

Freelance work can be culturally and financially rewarding, although it requires dedication, organisation and the need to constantly develop and maintain a client base to ensure a continuous flow of work. This often depends on maintaining excellent service levels and a good professional reputation. Registering with creative agencies for ad hoc jobs is also helpful. The small structure of the design studio allows the partners to have direct client access and total control over the creative and project management processes.

This reduces the possibility for miscommunication and allows the team to find optimum solutions to client briefs. Sole trader Sole traders generate their own work rather than performing work on an ad hoc or informal basis for another design agency. Some designers follow this route and rent desk space in a shared studio with other designers or creatives to benefit from a sense of camaraderie.

Freelance life can be a lonely experience due to solitary working conditions or spending short periods of time in a company where one is a stranger. Often, sole traders will commission freelancers as their workload increases; they register as a limited company to obtain additional benefits as their business expands.

A limited company is a separate legal entity from the people who own it and has the advantage that its debts are separated from its owners.

However, official accountancy procedures that are legally binding must be adhered to and the directors of the company have legal duties to comply with. Companies pay corporation tax rather than income tax, and this can be an efficient way for a designer to handle tax issues. This will depend on the size and scope of the business. Partnerships and collectives A sole trader may later enter into a partnership or collective with like-minded individuals or those who can bring a different skill set to the team.

This is typical of a collective that forms to benefit from a cross-fertilisation of ideas and talents. This embraces the s idea of the commune where people come together for a specific project and then separate. This is a fluid working structure, but it is difficult to keep together due to its informality. Working with other people requires a high level of trust and understanding between group members for personal, financial and legal reasons.

For clarity and the protection of all parties, the entity should be established on a legal basis to clearly indicate who has responsibility for what and how finances, debts, profits and ownership are decided. Another option is to go for a limited liability partnership. This has the benefit of limited liability whilst maintaining a traditional partnership.

Graphic design today 21 Graphic design today Graphic design has evolved and adapted to change by incorporating new technologies in communicating to an ever more segmented audience. It poses a number of questions: Where does this process of evolution leave graphic design today?

What is the currency of modern graphic design? What does graphic design seek to do? Text and image Text and image are the mainstays of graphic design and their arrangement on a page, screen or in the built environment is one of the ways through which people communicate in the modern world.

Numerous groups compete for our time and attention; our attention spans are getting shorter, which means messages need to be abbreviated. Designs have to work harder and on different levels in order to communicate effectively. Different design elements must complement each other in order to enhance the overall communication. Storytelling Designers are modern storytellers who try to make sense of the world through the arrangement and presentation of text and images.

Narrative development is one of the issues mentioned throughout this book and is one of the essential elements that a designer instils within a publication. A narrative is constructed by using text and image to create meanings, which can be achieved in many ways through the use of symbolism, metaphor or other devices.

Questions to ask when constructing a narrative: General Specific to example opposite page What: What are you trying to say? Report on the financial performance of a company Why: Why is your message unique? Presenting it in a way that makes the information accessible and interesting Who: Who is the message for? For shareholders, regulators, customers, staff and other stakeholders How: How are you going to do it? Where will the message appear?

When will it be delivered? The designs in this report are honest, straightforward and engaging in spite of its heavy subject matter. The piece recognises that brick production is not necessarily very stimulating, even if it is a profitable business. The design uses specially commissioned photography and a lenticular cover to provide colourful and juxtaposed, contrasting images that are relevant to the company and its staff members. Group structures and working methods Chapter 2 Influences and creative elements Graphic design is subject to the evolving intellectual and aesthetic trends that influence the work of designers and reflect the attitudes of society at large.

For example, design responds to the changing themes that govern the way we view the world and this is evident in movements such as Modernism, Postmodernism and Deconstructivism. These trends help shape the development and evolution of graphic design as a creative discipline, opening new doors of creative possibility and providing new tools with which to meet design challenges. Bird These spreads from the book Bird were created by 3 Deep Design. They are an example of a craft-based approach to typography and image-making that is not constrained by technology.

The design exhibits a high level of artistic freedom and personal expression through the use of sewn images, type and detailing in different coloured thread and hand-painted images. The images in these spreads were drawn by Kat Macleod. Areas looked at in this chapter p26 p28 p32 p38 Graphic design: Graphic design is a multidisciplinary process that draws on many creative sources. Some view it as a craft — one of the trades of the traditional printing and publishing process — while others see it more as an art.

This subtle distinction can be of fundamental importance to a design, as will be seen in the following sections. Design as craft As a craft, graphic design is an integral part of the print production process that involves preparing text, image and other content for publication. As such, a graphic designer occupies a key role in the process by liaising with the client and other professionals such as printers, typographers, photographers and finishing houses.

This view of graphic design as part of the print process sees graphic design as a craft. Some elements of design work, such as the addition or subtraction of space between letters to create well-typeset and attractive text, can be considered as a designer crafting the type in a similar way that a carpenter works a piece of wood or a letterpress printer adjusts the bed pressure to create the correct type impression on the stock.

This view sees the designer as having a relationship with a client as part of a commissioned process, with the designer facilitating what needs to be done to produce the job. Design as art As an art, graphic design creates striking images and layouts to communicate ideas and information to different audiences. The discipline is at the forefront of creative thought, advancing theory on how to communicate effectively through visual media by using a wide range of intellectual tools to establish meaningful connections between different design elements.

This view of design sees the designer as a separate entity who is preoccupied with personal expression rather than being led by a brief or a commission. Many designers undertake personal experimentation projects and produce self-published work whereby their intentions can be closely linked to those of an artist.

However, the two views on design are not mutually exclusive. Many designers are commissioned for their unique styles, while other designers adapt their style to suit a specific commission.

Reappropriation Taking elements from mainstream culture and re-inserting them into peripheral culture or vice versa.

The installation is a combination of art and craft as the a contemporary look. The black-and-white image is styled like an designers turned their hands to a variety of disciplines to engraved plate, such as those that were traditionally used to produce the final result, a return to the multidisciplinary illustrate books; it is shown here to illustrate the fact that practices of the Renaissance period.

The detail shows the graphic design draws from many disciplines. An engraved carpet design that was 30m x The carpet was designed by Studio Myerscough.

The design process, by commissioning pieces, often blurs the line between whether something is considered as art or craft. Graphic design: More importantly, it brought dramatic changes to the print and production processes as type and typesetting methods changed to support faster production rates.

Printing developments New and faster printing presses presented new demands on other elements in the printing process, such as the type used to print, the stock printed on and the way whole pages were prepared for print.

Printing press The printing press underwent dramatic changes following the Industrial Revolution. Wood was replaced by cast iron, which resulted in increased printing pressure and a greater print area. Friedrich Koenig created a steam press that by could produce over 1, impressions an hour, as well as doubled-sided printing. In , the rotary press was invented by Richard Hoe, which meant millions of copies of a page could be printed in a single day.

The subsequent development of rolls or webs of paper resulted in mass production. Line casting Machines such as the Linotype enabled type to be set at much higher speeds. This invention revolutionised newspaper publishing. Photoengraving Photoengraving replaced the use of handmade printing plates with a photochemical process that engraved a metal plate using photographic techniques.

An acid-resistant, photosensitive material is applied to a metal plate bearing the design to be printed. Exposure of the metal to acid dissolves the exposed metal, engraving the image on to it.

A similar process is used to make intaglio — printing plates that have depressions for the ink to sit in. Intaglio A printing technique using an image from a recessed design, which is incised or etched into the surface of a plate. Ink lies recessed below the surface of the plate, transfers to the stock under pressure and stands in relief on the stock.

The items pictured here show how printing evolved over time: Corbis above and right This Volume magazine was designed by Jog Design for the image library, Corbis. It features typography reflecting the pixelated structure of digital type. The digital age has supplanted the industrial age and most publications are now designed and set electronically using pixels rather than picas.

Technology 29 Contagious right and below These spreads from Contagious magazine by Why Not Associates show how design boundaries are constantly challenged. The publication abides by conventions, but is also surprising and engaging. The layered graphic devices and convergence of type and image create a single, unified piece. In this example, the relationship between the designer and architect, Allford Hall Monaghan Morris, results in bold, engaging and optimistic graphics that clearly inform people of their location.

Technology 31 Technology Graphic design, like many other disciplines, is linked to technology at many different levels. Technology affects how designs are produced and it also influences developments in style, art and society as a whole, which in turn are reflected in the form a design takes.

Technology also offers designers a variety of media outlets for their projects. Graphic design and technology It would be easy to think of graphic design as a discipline that is solely influenced by artistic or academic concerns. However, it is also shaped by advances in technology, which bring new considerations and processes for a designer to utilise and manipulate. Design principles are highly transportable and transferrable through different technological epochs, which are modified and refined along the way.

Technology has democratised design by simplifying production processes and extending access to the tools used to generate designs. Digitisation has revolutionised design so that it can be mass reproduced utilising ever more diverse delivery systems, such as wireless hand-held devices and diverse online mechanisms, as information delivery migrates away from print media.

Technology not only affects the delivery mechanism, but also the design. Images and text can be subject to far greater manipulation and intervention at quicker speeds than in the past. This poses the threat that design may become a form of urban noise where the message is lost and diluted among the plethora of other messages that bombard society.

Advancements in technology open up new avenues of creativity by putting new tools into the hands of the designer or allowing designers to produce work more rapidly. This in turn provides more time for experimentation and can provoke profound changes in the design process. This is evident in how the Apple Macintosh allowed designers to escape the limitations of the paste-up board.

Newspapers have been pioneers in the application of new design technology, such as fourcolour printing and the use of the Internet.

Consumption culture readily adapts to the benefits of technology, this means that traditional media also face a threat from technological developments such as digital media. For example, newspaper print subscriptions may be falling, but online subscribers are increasing, allowing newspapers to provide other services to readers. Technological development continues to provide designers with new tools and techniques for creation, but the need to harness the tools available to good effect remains constant.

The design evokes a sense of fun and retains a simplicity that is reminiscent of illustrated advertising art from the early twentieth century. Although its creation was made possible by technology, the imagery is not technology-led. Vault 49 could have produced a similar job by using a different method, such as hand illustration. Industrialisation Typography 33 R. This period also saw the introduction of dot matrix and digital typography.

The introduction of personal computers in the s broadened font development opportunities, allowing for characters to be drawn and amended quickly, while type shapes could be easily copied to form the basis of different letters.

The acceptance and use of digital type was assisted by the development of PostScript — the standard used for digital typesetting in the late s.

Open Type Open Type — a scalable format for computer fonts developed by Microsoft and joined by Adobe in the s — is now the dominant standard for digital font production. It can support up to 65, glyphs in a font and has advanced typographic features. Digitisation has reduced the cost of type to the extent that it has changed from being an expensive specialist tool to a commodity product, which now poses a stern challenge to type foundries.

It is estimated that there are now over , digital fonts available — there may be a lot of choice but as a result, decision-making is made more difficult.

19 free ebooks for designers and artists

Subsequent improvements in technology have increased the speed and power of personal computers, reducing the time needed to create new fonts, many of which have been showcased in the typography magazine Fuse — launched in by Jon Wozencroft and Neville Brody.

There is usually no harm in this as the substitution is quite universal. The distinction between typefaces and fonts is arguably more important now that the two seem to occupy the same space.

A typeface is a combination of characters, letters, numbers, symbols, punctuation and other marks that share a similar design. A font was traditionally something physical, such as lithographic film or metal type characters pictured above.

Digital type foundries Digital technology has led to the development of digital type foundries, organisations and companies that use computer software to produce type in electronic format rather than the cast metal symbols that characterised printing from the Industrial Revolution until the s.

Digital type foundries, such as Emigre, FontFont and Jeremy Tankard, harness the benefits of digital technology to produce a wide range of fonts, exploring and developing the form of text characters. Digital production has seen an explosion of the number of typefaces available due to the relative ease, speed and low cost of producing and storing them compared to traditional type creation techniques.

Industrialisation Typography 35 thequickbrownfoxjumpedover thelazydog Negative tracking above the quick brown fox jumped over the lazy dog Negative leading above A number set from a font of metal type characters. The examples above show the effects of negative tracking and negative leading, both made possible by digital typography.

The impact of digital typefaces In the digital age, fonts are no longer just physical objects. This means that a designer has more options available regarding font usage, which offer more opportunities for control and manipulation, for example, in terms of leading and spacing.

The image above shows a block of numerals in metal type, which were used for printing text before the advent of digitised type. As these are physical items, it was not possible to overlap type or have negative leading, something that is now taken for granted in the use of computer-generated type.

Tracking and leading Type spacing can be altered on both the horizontal and vertical planes by manipulating tracking and leading — two processes that have become more flexible with digital typefaces.

Tracking works on the horizontal plane; it is the amount of space that exists between the letters of words, which can be adjusted to bring characters closer together or take them farther apart. Tracking can be reduced to condense space between letters or removed completely with negative tracking. On the other hand, increased tracking adds space, which can prevent characters from touching each other.

More specific adjustments can be made in the space between two letters by kerning removal of space or letterspacing addition of space. Leading works on the vertical plane and refers to the space between the lines in a text block. The term originates from the strips of lead placed between the rows of metal type letters to keep constant space alignment — a function digital leading still serves. However, digital type also allows for negative leading, resulting in overlapping or the absence of space between text lines.

It is easy to read and is compatible with different operating systems. Glyph switching flipping Glyph switching or flipping is where a digital typeface contains multiple versions of characters, enabling a design to create an eclectic look within the limitations of a single character set.

Flipping is an example of technology presented in a certain way so as to appear non-technological by including random differences that add a touch of the accidental, such as the random printed marks produced by the wear patterns of letterpress characters.

Commands in the PostScript code refer to a random generator that makes the character outlines irregular. The use of glyph switching makes a design look as though it was not produced using current technology when technology is actually facilitating it.

There is a certain irony in the fact that the designers of digital fonts are trying to achieve a non-uniform effect, while printers using traditional technology strive to overcome quirks and irregularities in their finish.

Fonts for screen Fonts are now designed specifically for use with digital applications such as the Internet. Fonts designed for screen use are created so that they can be used on a wide range of different systems while giving the same performance. The existence of web-safe fonts means website producers can increase the likelihood that the content will be displayed as required. Microsoft produced a standard family of fonts for Web use.

Of these, the following are web-safe fonts: With only a limited range of web-safe fonts available, it is probable that a company may not be able to use its font choices in all arenas. This means the fonts for its offline communications may be different to those used for its online communications. Other limitations of web-safe fonts when used in print applications is that the serifs can be too fine — the fonts can be overly broad and they can fill in with ink when printed.

Industrialisation Typography 37 Typography Typography is the means by which a written idea is given a visual form. It is one of the most influential elements that establishes the character and emotional attributes of a design; the visual form it takes dramatically affects the accessibility of an idea and how a reader reacts towards it.

Variety and creativity Typefaces vary from clearly distinguishable letterforms that flow easily before the eye, to more elaborate and eye-catching forms and vernacular characters appropriated from the urban environment. The different styles and forms of fonts enable them to communicate in ways that go beyond the words they spell out; different typefaces can be said to have different personalities, and it is these personalities that a designer often focuses on when selecting fonts for a particular job.

Typography is a discipline that continues to evolve as computer technology makes the process of font creation quicker and easier, as well as more experimental. In addition to appropriating elements from the vernacular, typography is also selfreferential — the origins of many of the fonts in current use can be traced to designs created during earlier historical epochs, from the earliest days of printing to Roman tomb inscriptions.

Designers can harness this heritage to instil their designs with historical references. This section will look at many different examples of typographic design and how type is used to communicate. It will also look at how fonts are classified into different families and systems that help to organise and better understand the many thousands that exist.

The ability to classify typefaces is essential to design and effective communication — different fonts have different characteristics, histories and personalities. Typeface classification is based on the anatomical characteristics of the letters and are generally categorised as: Typeface classification loosely charts the development of fonts over time and gives an indication of the historical development of type. Pangrams are used to showcase typefaces as they are holo-alphabetic — they contain every letter of the alphabet at least once.

The poster says as much about the typeface as it does about the car. It features both nostalgic and contemporary type that jumps out at the reader. This dramatic impression is typography and borrows from previous times and reappropriates created by the use of large-format, orange type set against a the styles to create a modern approach that is engaging and black background and fine, white-line art illustrations. Note how the letterforms of the title overprint.

Brand information takes the Community Fund. The key messages of teamwork circle , a secondary role. The models are real people photographed by service excellence star , accountability plus sign and valuing famous snowboard photographers and the type reflects solid people tick were screen printed in a single colour to give a authenticity with its filled-in counters.

Moving card right A thermographic ink was used to print this card. Thermography is a printfinishing process used to produce raised lettering on paper substrates by depositing a powder on the printed piece while still wet; it is then passed through an oven. In this example, the numeral has been expanded as much as possible, while still remaining legible and recognisable.

This project was created by Parent Design. Technology Consumerism 41 Type classification The wide range of typefaces available means that a way of classifying them is essential, particularly to simplify the communication of specifications for a piece of work. Typefaces and families of type can be classified according to the inherent characteristics of their anatomical parts.

Roman Italic Condensed Roman The basic cut of a typeface is the roman version, so-called due to the inscriptions found on Roman monuments. Italic A true italic is a drawn typeface based around an angled axis.

These are normally designed for serif typefaces. Obliques are slanted versions of sans serif typefaces rather than newly drawn versions.

Condensed Condensed types are narrower than the roman cut and are useful when space is limited. Extended Extended Extended types are wider versions of the roman type. They are often used for items such as headlines to dramatically fill a space. Boldface Boldface Bold, boldface, medium, semi-bold, black, super or poster — all refer to a typeface with a wider stroke than the roman cut. So, you want to learn graphic design, eh? You still want to do it?

You are insane.

19 free ebooks for designers and artists

Good job, because no matter what anyone tells you , the Creative Suite and Mac platform are still the standards of the industry. Why is that important, you say?

However, if you are going to be a proper graphic designer, eventually you will need one.

Start stealing from your kids college fund now. Pro Tip: Do not invest thousands of dollars in crap you might not need. Download trial versions of the software, which are good for a month, and play. Chapter 2: Tutorials Of course, as soon as you installed the software, you opened it up and started playing with it.

Did you get confused by the fact that Adobe Photoshop and Adobe Illustrator have different keyboard commands? Do you even know what Illustrator is for? Probably not.

Sorry about that. Adobe are a bunch of bastards. Yeah, good luck trying to learn anything in Photoshop other than maybe how to make a lolcat in less than a day. It is not intuitive. And even if you do find Photoshop to be intuitive, once you move on to InDesign or Illustrator, you will lose any confidence in that assessment. Do not download anything even remotely like that book. Are you dumb? So, why would you download something that says you are?

Well, I hate to break it to you, but Graphic Design is the same.