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The general the proper execution of later stages of process, in which advertisements advertising process. This is so because attention, 2 interest, and 3 memory consumers, who have once consumed are aimed at.
The attention is grabbed the product[s] are presumed to have by intriguing, novel, unusual or learned something positive from the surprising elements in the experience, and therefore, are expected advertisements.
Next, interest, which to come back again. Later, human memory, again. This, in fact, can be ELLGs are segmented into three core referred to as the execution stage of parts namely, book-cover, preface, and marring the rational faculty of contents. While the analysis of book- consumers to give their attitude a cover and preface would work in positive shape towards the unearthing the actual purpose of consumable[s], which consequently ELLGs, the analysis of contents would would render them into uncritical reveal the kind of educational consumers.
Methodology Analysis of book-cover To speak about the methodology of the research, the particular qualitative To begin with, the title of ELLGs found venture adheres to the principles of in the book-cover is something to descriptive case study that provides consider critically.
The sample fine-grain detail of the case[s] under guidebooks the study looked at have query see Merriam, ; Yin, To support with qualitatively Flash Card, Grand Spoken English, rich data, criterion sampling is adopted Gateway to Learn English in 30 days, as a sampling procedure Dornyei, , Learn English in Computer method in 30 p. The underlying motive for months, starting from January to incorporating such credos as names of August It is to point that the ELLGs is to convince their potential sampled ELLGs were purchased by the users to make them buy the guidebooks, researcher from the book markets of emphasizing the possibility of learning Banglabazar and Nilkhet at Dhaka the English in 30 days as quite realistic.
The data corpus, however, guidebooks in Bangladesh are, in fact, comprises ELLGs published in between made available as readymade products and The guidebook here, becomes even more transparent in their through using such computer related presentation as they have some notable characters, actually intersperses the semiotic features on book-cover. The logo of the product with the concept of image 1 is the book-cover of a sample mythologisation— the other tool for ELLG which shows the predominance product image creation alongside the of two most eye catchy colours— red logo design El-day, In this case, and yellow— on both sides of its cover.
Therefore, the time in Bangladesh my translation] or process of connecting product with Flash card are placed on the front cover computer would obstruct in two separate boxes for special rationalisation among the target attention on the part of the buyers. The customers. It is, however, important to embassies and in corporate sector, or take stock of the fact that for attracting abridged dictionary from Bangla to English people to purchase guidebooks by [the reasons why I term such items gaining their trust, thus to increase the negatively are analysed in detail in the sale, ELLGs such as Gateway to Learn content analysis section], to make the English in 30 Days are marketed with list look rich and consequently to create hologram sticking on the front cover of a sound impression about the book.
As can be seen in image learning guidebooks, in general, acts to 2, the Grand Spoken English has made promote the sale of the books. No single a concise list of all the items covered by preface of the examined ELLGs the book and has enlisted them on the mentions issues related to methodology front cover.
The strategy, in normal or syllabus to be followed. Instead, the sense, may appear sane and innocent, preface is used to implicitly highlight but actually is corrupt. In adopting such three selling points of the guidebooks approach, the particular guidebook in general, namely i short-cut means enlists many inappropriate, for learning English, ii smart teacher of situational English, and iii dependable source of rules for translation. The first selling point short-cut means for learning English is the most frequently found one in the preface of most of the ELLGs.
The preface further demands English through a list of vocabularies that the situational dialogues and and translated sentences from Bangla interviews to be analysed elaborately to English.
The preface cunningly in the content analysis section below , avoids mentioning exactly how the documented in the corresponding suggested contents would function to ELLGs, are bound to meet every type help one learn English in only 30 days.
Intriguingly, to market such within blink of eyes my translation]. They, indeed, glorify means for learning English. The their situational English based discourse sounds as if the only way of approach by asserting that one can strengthening the foundation in English tackle any kind of situation in English is translation and learners need the by simply studying the ELLGs.
The listing suggests that the as pair i. The ELLG contents that can be classified Rather, a mixture of translating and under morphological category generally recognizing the main verb ending in contain items such as English individual Bangla utterance happen to be vocabularies with their synonyms and the key in introducing students with antonyms, Bangla meaning of English various forms of tense.
That means, students make individual ELLGs look unique in thereafter are to categorize any English terms of content; but when the alienated utterance, with main verb ending bay sentences and phrases are critically after translating into Bangla, under looked at, they reflect dissonance with future indefinite tense category.
Table 1 that symbolise certain tense types. Manners 30 days Let me digress. Learners need to memorise Oh shit! Ornamental English Flash expressions former in real life to perform the functions Card Take it as slight.
His hair is falling off. Actually, such Learn English in on my hands. Computer method I am getting drenched. Etiquettes isolated listing of some selected in 30 days I am getting sweated.
It is evident from the table that what ELLGs claim to teach as manners, Third, a number of decontextualised ornamental expressions, etiquettes, or sentences and phrases are listed and wise words, by no means can be taught as ornamental expressions.
The situational dialogues and interviews, is mercantile motive of ELLGs becomes the least available one amongst the three evident on book-cover and in preface broad categories of ELLG contents as that typify the discourse pattern and semiotic features of advertising. It is very few guidebooks, such as Grand observable, in the first place, that the Spoken English, include discourse level expressions used in branding of contents in their packages.
The translation. Mainly corporate job ultimate aim of such a discoursal interviews and interviews at embassy approach is to convince the target group contexts are found in the interview as to the charismatic power of ELLGs, section while the available dialogues in consequence, to make them buy those generally tend to be between a materials.
Secondly, the semiotic features of such guidebooks play a salesperson and a buyer, between similar role to present ELLGs as one of friends, between an employer and an a kind readymade product which can employee, and between a parent and a provide one-stop access to the language teacher.
The motive of such discourse learning. For the purpose of attaining level contents is to prepare learners to the identity of consumable products, the handle real life contexts through the guidebooks resort to consumer ELLG documented dialogues and advertising EL-daly, Such kind interviews.
Although the very intention of advertising is strategically done by may sound lofty, in actuality, because creating associative images for ELLGs, of the small number of dialogues and instrumented by corresponding interviews, which by no margin are pictures, eye catchy colour, noteworthy font size, holograms and so forth representative of diverse real life means. These, at the end, leave contexts, the purpose is far away from commoners with marred rationality to practicality.
There is every possibility for hypnotise them to purchase the ELLGs. The discourse level contents linguistic which have hardly any nexus of ELLGs, thus, completely fail to with the essence of language learning. Therefore, learners study, it can unarguably be claimed that run the risk of completely forgetting ELLGs are patrons of traditional form what they learned initially. This of education Dewey, The three memorisation of discretely listed categories of contents exist in isolated morphological and syntactic and decontextualized manner which components not only patronises a are to be memorised by ELLG users.
The analysis of book-cover and of knowledge. Critical Discourse lead one to come out of the shackles of Analysis: The critical study of language.
Moreover, the study forms Fairclough, N. The Discourse of new the ground for further research on labor: Critical Discourse Analysis.
Yates eds. London: Sage. USA, may have other targets to achieve Fairclough, N. Critical than simply disseminating language discourse analysis.
References Merriam, S. San Francisco: Jossey Bass. Al-Ali, M. Structure of invitation genre. Discourse and Society, education system. For these reasons, students can learn proper English.
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