DBPassword. # DBHost localhost. How to Use This Book. Literacy is required, plus the ability to turn pages. 2 Blogging For Dummies. Susannah is also a freelance writer and author; she is the author of Blogging For Dummies, 2nd Edition, Blogging For Dummies, 3rd Edition, Buzz Marketing. hosted blogging and Blogger for Dummies will quench their thirst and fill that niche David's C.V. is downloadable in PDF form: terney.info pdf.
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Think of this book as a design guide for the average (and awesome) blogger. . Blog Design For Dummies isn't just what you see within the book you're holding. The Certified Wireless Network Professional (CWNP) Program. Hacking Kevin is author of Hacking Hacking Wireless Networ. 2 Blog Design For Dummies. You can work through this book page by page or completely out of order. You'll find value either way. In typical.
Wiley Publishing, Inc. For general information on our other products and services, please contact our Customer Care Department within the U. For technical support, please visit www.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Her marketing background and writing experience allowed her to quickly learn and lever- age the blogosphere as a tool for personal and professional growth.
Sometimes, however, I use the full URL, like this: If you can write an e-mail, you can write a blog. Have confidence in yourself and realize that blogs are an informal medium that forgives mistakes unless you try to hide them.
In keeping with the philosophy behind the For Dummies series, this book is an easy-to-use guide designed for readers with a wide range of experience. Being interested in blogs is all that I expect from you. Introduction How This Book Is Organized To ease you through the process of building a blog, I organized this book to be a handy reference.
The following sections provide a breakdown of the parts of the book and what you can find in each one. Each chapter walks you through a different aspect of blogging, providing tips and helping you understand the vocabulary of web logs. Part I: Getting Started with Blogs This part introduces you to the general concepts of blogging, including actually starting a blog today. In Chapter 1, I show you some good blogs and give you background about this young industry. While reading Chapter 2, you find guidance on how your friends, family, and business colleagues might react to your new blog.
In Chapter 3, you make a big decision: I explain what your options are and how to find blog software that has the features and extras you need. Chapter 3 also helps you choose a domain name and a web host so that you can install your own blog software and control every aspect of the blogging experience. Part II: Sign up in ten minutes and have fun putting up text, links, and images.
It really is that easy. Chapters 5 and 6 are devoted to helping you start blogging in two other formats. Chapter 5 covers setting up and blogging with WordPress, a software application that you install on your own server. And Chapter 6 is all about blogging with the popular Tumblr hosted blog software. Together, these chapters give you step-by-step instructions for both starting up a new blog and adding blog posts, images, and other fun stuff to the blog you start.
If you read no other chapters in this book, read these three! Fitting In and Feeling Good Part III is dedicated to making sure you know how to get the most out of your blog while meeting the needs of your audience. In Chapter 7, you can work on figuring out just what your topic is and how best to produce content around your subject. In Chapter 8, you can define your audience and work on targeting your blog content to reach that group most effectively — and keep readers coming back for more.
Chapter 9 helps you avoid a common blog problem: Discover the tricks every blogger must know to keep ads for enhancing intimate body organs from dominating their comment areas. More than that, however, Chapter 9 tells you how to cultivate a community of interaction and conversation on your blog. Chapter 10 is a new addition to this edition of Blogging For Dummies.
Part IV: Going Beyond Words In Part IV, you find a series of chapters that help you dress up your blog with style and neat technological tools. In Chapter 11, you can find out how to make the most of photos and other graphics in your blog. Did you know that adding a photo to your blog post makes more people read it? Everyong, from the newest blogger to the seasoned professional, can use this exciting area of the blogosphere to make themselves heard.
In Chapter 13, I introduce you the idea of adding a forum, or bulletin board, to your blog. This conversational medium is a great adjunct to the dialogue that happens in your blog comments, but gives your visitors a little more freedom in directing that conversation.
Part V: Marketing and Promoting Your Blog Make your blog and yourself known on the Internet and in the blogosphere by using the tools described in Part V. In Chapter 14, you can find out what the heck RSS is and how you can use it to direct traffic to your blog. Not only Introduction that, but you can also use RSS yourself to read other blogs quickly and find out what others are saying about you. Twitter is showing up everywhere, even in sitcoms. In Chapter 15, get familiar with this easy tool for keeping in touch with friends, family, and even your colleagues.
You can dive in to the depths of social networking in Chapter You may find more going on with Facebook than you think! Part VI: Find out how to put ads on your blog, form relationships with sponsors, and use affiliate programs to make a buck. In this chapter, I show you how businesses, nonprofit groups, and other organizations are making use of blogs to form relationships with clients and customers.
Part VII: The Part of Tens In The Part of Tens, you can discover ten ways to increase the community interaction on your blog, ten indispensible tips for mobile bogging, and best of all, ten outstanding blogs that make the most of technology and the Internet. Part VIII: Appendixes Blogs, sidebars, blogrolls, RSS — this medium has more jargon than you can shake a stick at.
The Remember icon reminds you of an important concept or procedure to store away in your memory bank for future use.
Tips indicate a trick or technique that can save you time and money — or possibly a headache. The Warning icon warns you of any potential pitfalls — and gives you the allimportant information about how to avoid them. Where to Go from Here Turn to Chapter 1 to dive in and get started with an intro to blogs and an overview of why this medium is so exciting for so many people.
If you just want to get started blogging today, read over Chapter 4. Otherwise, spend some time thinking about the best blog software solution for your situation — which you can read more about in Chapter 3. Already have a blog, but want to do more with it? In Chapter 1, you find out why people are posting their most personal thoughts on the web and why even businesses are getting involved.
Chapter 3 shows you the ins and outs of several blogging software applications and guides you through picking the right solution. Bloggers are showing up inside businesses, and businesses are even using blogs to reach out to their customers. But what exactly do all these people mean when they say they have a blog?
And what does a blog written by a teenager have in common with one written by a CEO? At its most basic level, a blog is a chronologically ordered series of website updates, written and organized much like a traditional diary, right down to the informal style of writing that characterizes personal communication. You can get some ideas that you can use to start your own blog and become part of the blogosphere the community of blogs and bloggers around the world.
No matter what your teenager tells you, the blogosphere has absolutely no requirement that you must write your blog while wearing your pajamas. Getting Started with Blogs Making Yourself Comfortable with Blogs I talk to a lot of people about blogs, many of whom know that you can find a blog on the World Wide Web, but who also have the impression that all blogs are written by navel-gazing cranks with an axe to grind or by year-old girls.
Some blogs really are diaries in which the blogger records the minutiae of day-to-day life — but blogs can be much more than that, and all kinds of people write them. One of my favorite blogs see Figure falls into the personal diary category: Mimi Smartypants http: A woman living in Chicago writes this blog, which records her thoughts and activities with such hilarious prose that I often find myself laughing out loud when I read her posts.
Think of a blog this way: A blog can be many things: Blog content can include text, photos, audio, and even video, and bloggers talk about nearly any subject that you can imagine. Figure Mimi Smartypants blogs about her life — hilariously. Chapter 1: The reason? Your posts are fresh and recent. Search engines give an extra boost to web pages that have the most recently updated or created content related to the keywords that someone is searching for.
And better search-engine listings mean more visitors, more readers, more comments, and a more vibrant community. Individuals and companies have taken advantage of the blog medium to reach out to web users. How people use blogs With millions of blogs in the world — the blog search engine Technorati http: But just what are people doing with blogs? Bloggers are using the blog format to communicate effectively in all kinds of information spheres, from the personal to the professional.
In fact, many blogs serve multiple purposes at the same time, mixing posts about activities at home with news pertaining to work. Your blog can serve many purposes in your life.
Documenting your life A lot of folks use blogs for the same reason they might keep a diary — to chronicle their lives and activities. This urge to communicate appears in all kinds of mediums, from scrapbooking to taking digital photographs.
If you send holiday newsletters every year or e-mail a group of friends and family to let them know about exciting events in your life, you can have a lot of fun with a blog.
Best of all, each blog post gives your friends and family a quick way to respond to you; they only have to leave a comment on your blog post. And no more envelope glue to lick. Personal blogs can be intense when they document rough times. Steve Sheldon http: He explains how the blog has been part of his journey: Steve Sheldon uses his blog Lymphomania to connect with others and cope with his illness.
Discovering Blog Basics embarrassing in the future, and have the same consideration when you talk about others or use photographs. Exploring a hobby or passion If you have a passion or hobby that you just love to talk about, consider doing so in a blog.
Anyone who shares your interest is a potential reader and is bound to be looking for more information wherever he or she can find it. You can detail your own experiences, offer advice to others, drum up support for whatever you like to do, or just talk about what you love. Best of all, you might be able to make connections with others who share your infatuation, making friends and finding ways to get involved with your hobby more deeply.
Cybele May runs a blog about something she loves: Candy Blog www. Cybele reviews candies, writing extensive descriptions of taste, texture, and ingredients for fellow sugar enthusiasts. And they respond! Nearly every review garners comments from fans and critics of the candies that Cybele samples.
Check out Candy Blog in Figure Candy Blog is a sweet labor of love for Cybele May. Getting Started with Blogs Sharing information Sometimes, a blog is all about sharing information. Journalists use blogs to report on local, national, and international news; critics and commentators use the medium to state their opinions and predictions.
Educators keep parents and students abreast of classroom happenings and dates. The uses of the informational blog are really limitless.
The popular blog Boing Boing www. Another popular information blog is TechCrunch www. This guide to everything Internet covers everything from new companies to the latest geek gadgets and, of course, offers a lot of information about software.
Making money You spend a lot of time producing your blog, and a lot of people read it. Why not turn those eyes into dollars? The most common technique involves including advertisements on your blog pages.
For example, Google AdSense www. Each time a visitor to your blog clicks one of these advertising links, you earn money from Google. I talk more about making money from advertising programs, affiliate links, sponsorships, and more in Chapter Many companies, small and large, have added blogs to their websites, and they use the blogs to start conversations with their customers and potential customers.
In many cases, use of the informal voice of the blog medium has helped customers understand that real people work in these organizations. Discovering Blog Basics Figure TechCrunch is your source for satisfying your gadget news appetite. General Motors, Google, and Sun Microsystems all have company blogs, giving readers a peek inside the corporate culture of what might otherwise be fairly faceless monoliths.
Southwest has taken this approach www. As with personal blogs, the tone is light and conversational, making the company seem friendly and accessible. With a little practice and familiarity with standard blog elements, though, you can identify any blog in a snap. Most bloggers update their blogs a few times a week; some bloggers even update them a few times a day.
Each time a blogger updates the blog, he or she creates a blog post, or entry, that he or she then adds to the blog. At the same time, blog software creates a permalink page to contain only that blog post and its comments.
The next time the blogger writes a post, it shows up at the top, and the older posts move down the page.
Most though not all blogs allow readers to leave comments — short text messages — in response to blog posts. Comments really differentiate a blog from most websites by encouraging interaction and conversation. Because blogs are updated so frequently, bloggers often sort their blogs into a date-based archive so that readers can find older information easily. Bloggers can sort posts by subjects or categories, which allows a blogger to blog about a number of different topics and lets readers focus in on the topics that most interest them.
Blog anatomy: Real Baking with Rose Levy Beranbaum is written by a baker and cookbook author. Most blogs — no matter what topic they cover — look quite similar because the elements of one blog are common to all blogs. Even on the web, diary websites existed long before anyone used the word blog. No one really knows when the first true blog was created, but estimates put the date around The term weblog came into existence in , and it was quickly shortened to the more colloquial blog.
No one can really measure the number of blogs in the world, for a number of technical reasons and because blogs can be short-lived accidentally or deliberately. All studies of numbers, however, indicate that the number of blogs increases dramatically every month.
For example, in May , the blog search engine Technorati www. Those common elements are: A header at the top of the blog displays the name of the blog, often including a logo or other visual element. This header is visible on every page of the blog, identifying it, even to a visitor who visits one of the interior pages without first going to the home page. While you scroll down the home page, you see the next most recent post, and the next most recent post, and so on. New posts are always at the top, making it easy to find the latest, freshest information when you visit.
Most blogs display around a dozen recent blog posts on the first page of the blog, and to read older posts, you can visit the archives. Along with each entry, blog software displays information about the post. On blogs that have multiple authors, the visitor may find this info especially valuable. Sometimes, you can both read and write comments on the permalink page.
In Figure , the category of the top post is Special Stories. Most blogs are laid out in two or three columns, with the most real estate given to the column that contains the blog posts themselves. Nearly every blog archives a post when the blogger publishes that post, both by date and by category. In the sidebar of a blog, you can usually access both archive methods.
Date-based archives can also show weeks and years. A datebased archive. By sorting each post into a category at the time that she publishes it, Rose creates an archive organized by subject, making it easy for you to find the posts that most interest you.
Clicking a category link displays only the posts in that subject area, organized in reverse chronological order. A blogroll is a list of other blogs that the blogger finds interesting or useful. By including the blogs and websites that Rose likes to read on her blog, she can direct her readers to other interesting websites see Figure And who knows, those sites may return the favor, sending their visitors to her site.
Getting Started with Blogs Figure A categorized archive. A blogroll. Many bloggers know their readers are curious, and those bloggers put together short bios and other information for readers. Bloggers sometimes display this information in the sidebar or link to it, like in Figure An About the Author section.
After a reader subscribes via RSS, he or she can read the latest updates via the newsreader instead of visiting your blog. A blog often includes an RSS link identified by a small orange icon, as shown in Figure near the bottom of the sidebar.
I talk more about RSS in Chapter A link to an RSS feed. Starting a Blog One reason that so many blogs exist is that you can set them up and publish them so easily.
The early days of the Internet were full of heady talk about the democratization of publishing; people discussed how absolutely anyone would have the power to publish because of the prevalence of personal computers. Writers no longer needed a printing press and a distribution method to get their work to people, but they still needed specialized skills and technology.
The answer, as it turns out, comes down to technology — specifically, software. I believe blogging goes a long way toward making that initial promise of the web come true. Figure shows the publishing interface of Blogger www. To write a new post, you simply log into Blogger, fill in the blanks for a new post, and click the Publish Post button to put the entry on your blog.
You can publish a blog by simply filling in a few form fields and clicking Publish Post. Different blog software offer different feature sets. Like with all software, the tricky part is finding the right one to use for your situation and needs. I can assure you, however, blogging software comes in all shapes, sizes, and price Chapter 1: Discovering Blog Basics ranges.
In Chapter 3, I talk extensively about choosing the right software solution for your blog. Chapter 4 shows you how to start a blog in about ten minutes by using Blogger, and Chapter 5 walks you through the details of using WordPress.
In Chapter 6 you can try out a microblog using Tumblr. Choosing What to Blog About You can find blog topics all over the map. Open your web browser and go to www. For example, you might enjoy reading a blog written by someone with whom you share a hobby, such as knitting or parasailing. You can also search for something that can help you accomplish a task, such as downloading a house or finding out how to paint.
Click Blog or Posts to filter the search results as you desire. I find Posts gives me more interesting results. Click Search the magnifying glass button to the right of the search box. Technorati returns a list of recent blog posts that used your search term.
When I searched for knitting, for example, Technorati showed me a blog post by someone who just bought some new yarn for making socks, one about a recipe for a knitting-themed birthday cake, and another post by someone who was frustrated with a pattern.
Find a blog post that looks interesting and click the URL to visit the blog and read more. Repeat Steps 1 through 5, as needed, until you find a blog that you enjoy!
I read blogs on all kinds of topics that interest me, from surprise knitting to the arts to real estate. People have created blogs to pass along marketing expertise, sell shoes, cover the latest celebrity gossip, raise funds for bike rides, and even write books.
The topic or topics that you write about should excite you and hold your interest, and they can be about absolutely anything. No problem; you can start a blog today about one topic, and when you actually figure out what you want to write about, change directions and go down another road.
Think about the following tips when you start a blog: Your passion shines through to your readers and keeps them coming back.
Bloggers who keep personal diaries for their friends and families might decide to keep certain subjects out of the public forum of the Internet. How about your mom or your boss? Who are they? How can you appeal to them and get them to keep reading your blog? Do you even care about how many readers you have? If you do, what do you want to show, explain, or ask them?
Some people thrive on this kind of wideopen playing field, but others quickly become bored or boring! Preheat the oven by setting goals. Measure out several cups of good writing.
Mix well with frequent updates. Sprinkle in a lot of interaction with your readers. Watching how someone else blogs is a great way of finding out how to be successful yourself! Keep track of how the blogs you enjoy are keeping you interested: Take note of how often the blogger updates his or her blog, the writing style, and which posts you find most engaging and get you to leave a comment.
Setting goals Just like you have many different reasons to blog, you have many ways to create a successful blog. Do think about what your goals are and keep those goals in mind when you start your blog.
The following are ways that you might define a successful blog: Many bloggers are eager to attract readers to their blogs, and they define success by the number of people who visit every day. Some bloggers find the interaction with readers in the comment area of the blog very gratifying. Many bloggers start their blog in order to accomplish a task such as raising money for a charity , to sell a product, or even to get a book contract blogs have done all these things.
When you start your blog, take time to think about how you define success. Do you want to help your entire family keep in touch? Do you want to let your friends back home know more about your college experience? Are you starting a company and trying to get attention in the media? Most criticism has at least some basis in reality, and this case is no different.
Many bloggers do write their blogs very casually, paying only cursory attention to spelling and grammar. For many, this informality is part of the charm of the format. Readers find the colloquial, conversational tone accessible and easy to read, and bloggers who write informally seem approachable and friendly.
You can develop a friendly, personal way of writing without losing touch with the dictionary. I encourage the use of spellchecking, even for very informal blogs intended for friends and family.
Your readers will roll their eyes, and your competitors will get a good snicker out of it. Most importantly, however, think through your writing and consider your readers. Take the time to practice and develop a voice that sounds personal and conversational while still qualifying as good, engaging writing. The best bloggers spend just as much time writing a casual blog post as they would a work memo.
You can find tips on how to develop your voice in Chapter 7. Posting frequently Commit yourself to writing new posts on your blog frequently. Ah, frequently is such a deceptive little word — because really, what does it mean? For some people, frequently means every day. For others, it means three times a day. If you want to blog more often than that, go to town. This number of updates strikes a good balance for most blogs. They write posts ahead of time and then save them for later.
You also need to pace yourself. In the first heady days of having a blog, the posts flow freely and easily, but after a few months, you might find it difficult to be creative.
Interacting with comments Comments make blogs really different from a website; the opportunity to interact and converse with the creator of a website and with other readers is almost unique to blogs. Everyone in the forum community is free to chime in with a topic or question. In fact, some bloggers have chosen to add forums to their blogs as a place for free-flowing conversation.
I talk more about how this can work in Chapter Visitors to a blog have the opportunity to leave a comment on each post. Sometimes, readers leave comments in reaction to what they read; other times, they might offer a suggestion or pose a question. Because any reader can leave a comment, readers may leave comments about other comments! Blog posts often include a link directly below each post, indicating how many comments readers have left. Clicking this link takes you to a page that displays the post, any comments that readers have left about that post, and a form that you can use to leave your own comment.
On some popular blogs, readers compete to see who can leave the first comment on a new blog post. Not every blog allows comments. We should all be so lucky to have that problem. For most bloggers, comments are an important way to develop a dialogue with readers. I recommend you keep comments turned on in your blog. Unfortunately, spammers can take advantage of comments as easily as they can send you unwanted e-mail. If you keep comments turned on, you get unwanted comments that have commercial messages, unless you take preventive measures which is becoming easier to do.
You or your readers might even find some spam comments offensive, just like some kinds of spam e-mail. If you decide to allow comments on your blog, be sure to read them and delete inappropriate messages. Your readers will thank you. The decisions you make about how your blog looks are just as important as the technology that you choose to run your blog and what you choose to put on it.
But you can follow guidelines to keep your best foot forward. Even if your blog is for personal expression, it represents who you are. So, make sure that you have a good handle on how you want to present yourself to the world. If pink bunnies say everything you need, you should have pink bunnies. And if you need to look more corporate, you should avoid the pink bunnies — unless you sell Easter baskets and egg dye. Seek advice from bloggers like you and find out from friends and family just how they think your blog should look.
Check out other blogs, especially blogs that reflect the same goals or tone you want to create. What does the design of those blogs say about the blogger and the blog content? Whether you hire a designer for your blog, use a blog template, or try to make the design yourself, seek ways to make your blog stand out from the rest.
Even if you use a default template, you can often add an identifying graphic or element on the site that differentiates your blog from others. Let your readers be your guide: If your friends start talking more about the annoying background color than your latest blog post, you have a problem. Just like you do with your content, keep the design focused on the readers to keep them coming back for more.
The average blog has four very distinct areas in which to place and customize content: In a blog, each of these areas has a specific purpose.
As more blogs have come into existence, these areas have developed in specific ways that can help you organize your content. Typically, a logo appears near the top of each blog page. Many logos include an illustrated element and a special font treatment of the blog name. The header of any blog contains a few elements. The first element should be, of course, the name of your blog.
The title should explain what your blog talks about or who you are as the main writer. You can also throw into the header some form of navigation that can help your visitors find their way around and provide them with quick links to special areas that you want highlighted on your site.
On many blogs, the logo also appears in the header. Like the name suggests, headers appear at the top of blog pages. Sidebars usually become a major focus for a blog site. Sidebars are columns to the right or left or both of the main content area, and they contain elements such as navigational links, special highlighting graphics that point to social networking sites, lists of blogs that you read blogrolls , archive links, or anything that you want to share with your visitors outside the context of a blog post.
Sidebars usually appear on every page of your blog and look consistent from page to page. Footers live at the bottom of each blog page, and sometimes they do nothing more than feature a copyright message. More advanced bloggers have expanded the use of footers to include a significant series of links to content within their sites. These links might lead to comments on the blog, recent posts, or posts that you particularly want to highlight.
The footer can feature parts of your blog that you want visitors to find easily. Blogs, like all websites, are accessible anywhere in the world at any time, and anyone who can access a computer and understand the language the blog is written in can read it. Some blog software does allow privacy settings or password protection; if you use these options, you have more assurance of privacy. And, like with all websites, people can print, duplicate, and fax blog posts, tape them to lampposts, distribute them to a class, or post them on social networking websites such as Facebook.
A reader of your blog can even copy and paste the text of your blog posts into a text editor or e-mail message, sending that text buzzing around the world in the blink of an eye. Some blog-hosting sites require you to register in order to use them, and limit readership to those who have registered. Those blogs might look like they offer you more privacy, but generally the barriers to registering for a service are very low: You just need an e-mail address. The blogs might as well be public.
Getting Started with Blogs In rare instances, an entire blog is password-protected and therefore readable only by visitors who know the login information for the site. As long as that login information stays private, the blog is private.
All the points about people being able to copy and paste or print the post still apply, however. As well, if someone shares a password, you may have unwelcome guests. Assessing Your Involvement Any productivity guru will tell you that individuals who are looking for advice think with their short-term brains.
When you start a new project, you rarely think beyond the end of the calendar year — and even that can be a somewhat generous assumption. Think about where you want the blog to be in five years. Will you still actively blog, or will this blogging thing last a few days, weeks, or months? Recognizing your level of commitment helps establish a clear vision about the resources that you should put into the blog.
Making decisions about the future of a blog can be a tricky business, but here are a few questions to answer maybe in your new blog! Take a moment to visualize your level of commitment. On a list of your priorities, where does blogging fall? Many popular bloggers tend to post more than once per day, but at that stage, the blogs are usually making a little money, or the bloggers already have an established business so the blog provides mainly a supplemental outlet for them.
Posting once per week works for most personal blogs.
Being able to write is one skill, but being able to write interesting, fun prose that people actually want to read is entirely different. Entering the Blogosphere must figure out how to do it by practicing. A good way to do this would be to create a test blog on a free blogging service like Blogger www. Knowing how to type is an important skill that some new bloggers might not be very good at.
I talk about those formats in Chapter Is your blog personal or professional? If you think of your blog as a personal space, that suggests you should spend less time on it than you do on your paying work or occupation — and you should definitely keep your budget lower than your income!
There are also personal accounts of bloggers who have been writing from Internet-censored countries. This is truly one read that reminds us that blogging is not all about keeping a personal diary or being just a business tool.
It can play serious socio-political roles in different parts of the world. Written by John Chow, one of the most outspoken bloggers on blogging, the ebook explains blogging tips for beginners and then goes into blog monetization tips with examples of various affiliate links, blog promotion tips, and Google Optimization. There is a chapter on Wordpress as well. The ebook has 9 chapters spread across 59 pages. A must read for beginners and something that even a veteran blogger might find useful.
He explains why ideas matter, and reveals the secrets on how to unleash an ideavirus. He also presented many case studies to prove his point. Web Style Guide Web Style Guide - This is a newbie webmaster's guide to page design, typography, editorial style, graphics, and multimedia.
There are sections on web site accessibility, CSS, and flexible page design, information architecture, and site maintenance, coupled with illustrations and examples. Who's There Who's there - Seth Godin again in his unconventional style reveals a few truths about blogging, and defines three types of blogs - cat blogs, boss blogs, and viral blogs.
He also lists down the four laws of blogs and the five components of a great blog. This is one of those books that'll make you stop and think. A must-read.