Handbook. The Complete Product. Management Resource second edition. THE. Linda Gorchels. NTC/Contemporary Publishing Group. NTC Business Books. Without a product management philosophy and discipline, an IT organization becomes focused This paper discusses the product management discipline and how it can be applied to creating a . textbook, but it is sufficient for our purposes. Product. Management. (2 nd. Edition)”. Book Excerpt. Learn the Rules of Product. Management from Appendix B: The Product Management Manifesto. • About the Authors .. be downloaded at: terney.info
|Language:||English, Spanish, French|
|Distribution:||Free* [*Registration Required]|
about the strategic role of product management in technology companies. This e- book is a concise summary of why product management is probably the. Growing your product management competence. ▷ Summary and including his most recent book “Global Software and. IT” published by. Group Press has nine best-selling Product Management books written by our founder, Brian Lawley, and our team of consultants and trainers.
Perfecting the Development Process Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann Research all you want, but when it comes time to roll up your sleeves and develop a product, predicting what your customers want, need, and will actually pay for can turn into a guessing game.
All of that sounds great, but how do you apply those ideas and actually reap those benefits?
Eric Ries shows how you can leverage Lean principles in a practical way to shorten development cycles, measure actual progress, and create a team that can adapt and adjust to changes and opportunities instantly. Your business will fall flat if there's no market for what you're offering.
Learn how to do regular user testing with a few people who are representative of your end users and get it done in a single morning. Innovation occurs at all stages of the product, in both emerging and mature markets. Use his lessons to keep your product and company moving forward, no matter how big you are or how long you've been around. Find stories, guidelines, and templates to help you collaborate more efficiently with both your development team and end users, and set up a quick design process that gives users what they really want.
Moore defines four stages of how a product spreads among its customer base: early adopters, the early majority, late majority, and laggards.
The trick is crossing the gap between early adopters and the early majority, a chasm that many products and companies fail to bridge. Find out how you can spur adoption not just among your early users, but your entire customer base by capturing the attention of each vital user segment. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Geoffrey Moore Once your product launches, you have a very small window of opportunity to convince mainstream customers to embrace it.
Priceless: The Hidden Psychology of Value William Poundstone Product marketers play a key role in getting products off the shelves, and pricing is a huge part of that equation. In this book, author William Poundstone explains how behavioral decision theory changes the way business price products, along with proven strategies you can use to persuade customers to download.
Slater, Jakki J.
From migration paths and types of innovations to managing customer relationships, you'll find a good balance of theory and real-world examples to get the knowledge you need on the world of tech marketing. Chapman Some products never take off, and others flop spectacularly. Chapman points out all-too-common missteps so you can watch out for them in your own work.
The product manager owns the roadmap and must prioritize building what matters most to achieve the strategic goals and initiatives behind the product.
Releases Product managers must plan what their teams will deliver and the timeline for implementation.
This holds true no matter which development methodology the engineering team uses. The product manager is responsible for defining the release process and coordinating all of the activities required to bring the product to market.
This involves bridging gaps between different functions within the company and aligning all of the teams involved — namely marketing, sales, and customer support.
Responsibilities also include managing dependencies in and across releases to complete release phases and milestones. Ideation Every organization wants better ideas — but it is tough to manage and prioritize them. Product managers own the creative process of generating, developing, and curating new ideas. They determine which ideas should be promoted into features to push the product strategy forward — namely those that will achieve key objectives for the product line and business.
To this end, they also ensure that feedback and requests are seamlessly integrated into their product planning and development processes. Product managers then communicate the status of ideas back to the customers, partners, and internal team members who submitted them.
Features The product manager prioritizes features by ranking them against the strategic goals and initiatives.
This requires making difficult trade-off decisions based on the value that new features will deliver to customers and to the business. The product manager is also responsible for defining the requirements for each feature and the desired user experience. Product managers work closely with engineering on the technical specifications and ensure that teams have all of the information they need to deliver a complete product to market.