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Given my limited resources, I elected a half dozen smaller outlets rather than one or two more influential ones. Although I was hoping for National Public Radio on FM, I wound up with a bunch of AM stations in farm country out West, where the interviewers were infinitely more interested in the price of pork bellies and the possibility of rain than the world of science and the romance of medical history, my stocks in trade.

Before I submitted to the blandishments of iUniverse's marketers, I checked with an outfit called Scholars' Choice.

I was present to make sure it was prominently displayed rather than simply stacked with the others. At the conclusion of the conclave, with some trepidation I inquired about the sales generated.

Medical Specialties and Specialty Fields

And so I finally entered the entrepreneurial embrace of my publisher. What this category represented I was never able to determine despite several requests for clarification.

To determine the effect of this effort I waited 3 months to check on sales. The grand total: two paperback copies and one electronic version. What has sustained me throughout this relentless succession of ego-eroding episodes is the firm, if not totally substantiated, belief that out there among the reading public are a contingent of well-educated, mature, sophisticated, and intellectually engaged people—in short, people like me—hungering for what I have been writing but, like Snow White, just waiting to be awakened by this prince of the pen.

My own failure, I thought, might be that of not reaching out to them sufficiently. I also learned that a special half-price was being offered to authors individually advertising in this supplement.

Medical book marketing going it alone

We were being offered one-fifth of a page roughly 3. I could not resist. Having taken a period of about 5 years to produce each new book, I thought it unlikely that now in my early 80s I will be offering a new one in or My ad appeared in the pre-Christmas issue on December 4, Another 3-month wait.

For December the sales increased to 3 hardcover copies, 26 paperbacks, and 8 electronic versions. In January, one more e-version sold; in February, two more paperbacks sold. Stacking these paltry numbers against the 4 million presumed contacts, I recoiled at the thought of doing the arithmetic. I don't know if any of this will have any effect on other unfulfilled authors other than possibly deepening their preexisting depressions.

Perhaps I could have been better at marketing than I was. Thus far I have managed to partially protect my privacy and preserve my sanity by eschewing Facebook, Twitter, and the other apps and downs of cyberspace.

Marshall Marshall 10 hrs. Dr-salman Alyani shared a post. Yesterday at 8: Global medical students Yesterday at 8: Febrile Seizure please share maximum dear followers minimum share. So Phea Ly Lbnh Yesterday at 4: This content isn't available right now. When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.

Antonio Guna Insigne shared a group. May 28 at 9: Transfusion Practice and Immunohematology Cases. May 27 at 9: He has a gift. Do your body a favor and treat yourself. His compassion and desire to reach as many people as he can to help them heal themselves is inspiring and empowering.

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