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This can occur because of temporary dislocations shocks in various sectors of the economy.
Indeed, the U. Shareholder wealth maximization as an objective overcomes both these limitations.
Note that Equation 1. Chapter 1: Introduction and Goals of the Firm 9 received in the future is worth less than a dollar received immediately.
The techniques of discounting to present value are explained in more detail in Chapter 2 and Appendix A at the end of the book. Equation 1.
Inventories and capital equipment costs would be very low indeed; almost all costs would be variable. Alternatively, Apple could enter into distribution agreements with an independent electronics retailer like Computer Tree.
Finally, Apple could retail its own products in Apple Stores. This third approach entails enormous capital investment and a higher proportion of fixed cost, especially if the retail chain sought high visibility locations and needed lots of space. The location left little doubt as to the allocation of company resources to this new distribution strategy.
Apple occupies a sprawling subterranean space topped by a glass cube that Steve Jobs himself designed, across from Central Park, opposite the famed Plaza Hotel. Examples include scheduling capacity for optimal production runs, determining an optimal inventory policy given sales patterns and available production facilities, introducing an established product in a new geographic market, and choosing whether to download or lease a machine. Pursuing their own self-interests can also lead managers to focus on their own long-term job security.
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